There’s a strong case to be made that our software as a service (SaaS) entrepreneurs will be one of the most instrumental groups in shifting our country’s fortunes.
While it might not be our software and digital companies that spring to mind when we think of Kiwi innovators taking on the world, at our Southern SaaS conference, the sector’s success and growing global reach was hard to miss.
Companies like Serko, Pushpay and Vend are bringing in significant export revenue and developing opportunities and simultaneously growing talent and demand for highly skilled jobs. These inspired companies are doing just what Sir Paul predicted they would.
Sir Paul had another theory which also finds its mark in our SaaS community: He believed we should lean into our strengths including the ability to find the value in the “weird stuff” that the big global players don’t think to exploit.
By Bruce Jarvis